Full Job Description
Job Title: Digital Content Strategist
Location: New Albany, Indiana
Company Overview
Amazon, a leading global technology company, is transforming the way the world thinks about shopping. With a commitment to customer-centric innovation and remarkable growth, we offer an unparalleled range of products and services, delivering a unique digital experience to millions of customers worldwide. Our New Albany office is expanding rapidly, and we’re seeking a talented and motivated Digital Content Strategist to join our team.
Position Overview
As a Digital Content Strategist at Amazon, you will play a vital role in shaping our content-driven marketing initiatives. Your primary focus will be to develop and execute comprehensive content strategies that enhance engagement, drive traffic, and ultimately boost conversions for our brand. You will collaborate with cross-functional teams to ensure your strategies align with overall business goals.
Key Responsibilities
- Develop and implement innovative content strategies that resonate with various audience segments across multiple platforms, including our website, social media, and email newsletters.
- Conduct audience research and competitive analysis to inform content decisions and identify gaps in our current strategy.
- Create, edit, and oversee original content creation including blog posts, articles, infographics, videos, and other creative assets.
- Track and analyze performance metrics to measure effectiveness and optimize future content approaches.
- Collaborate with marketing, SEO, and graphic design teams to produce cohesive and visually appealing content.
- Manage the content calendar to ensure timely delivery of assets in alignment with marketing campaigns.
- Stay current with industry trends, best practices, and emerging technologies to continually enhance our content initiatives.
- Engage with customers through comments, messages, and feedback to foster a sense of community and enhance brand loyalty.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- A minimum of 3-5 years of experience in content strategy, digital marketing, or a similar role.
- Exceptional writing, editing, and storytelling skills with a strong portfolio to demonstrate your work.
- Proficient in content management systems (CMS), SEO best practices, and analytics tools such as Google Analytics.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Strong interpersonal and teamwork skills; capable of working effectively with diverse teams.
- Proactive, self-motivated, and adaptable to changing priorities in a fast-paced work environment.
Why Join Us?
At Amazon, we value innovative thinkers who are passionate about digital content. When you join our New Albany team, you will have the opportunity to:
- Be part of a culture that encourages a growth mindset and collaboration.
- Contribute to exciting projects that impact millions of customers daily.
- Work from a modern facility equipped with state-of-the-art technology.
- Access industry-leading benefits, including comprehensive health insurance, retirement planning, and generous paid time off.
- Take advantage of professional development programs to grow your skills and advance your career.
About New Albany
New Albany, located just across the Ohio River from Louisville, Kentucky, boasts a rich history and a vibrant community. With an array of local shops, restaurants, and parks, New Albany presents a charming environment for both work and leisure. Enjoy the benefits of suburban living, with close proximity to a major metropolitan area.
Join Us Today!
Are you ready to make a meaningful impact as a Digital Content Strategist at Amazon in New Albany? If you have a passion for storytelling, analytics, and strategic thinking, we want to hear from you! Apply now to join a team that's shaping the future of e-commerce.
At Amazon, we are committed to diversity and inclusion. We welcome applicants from all backgrounds and experiences to apply!
Apply Now!
Your future as a Digital Content Strategist awaits. Shape the content that captivates customers and drives our brand forward. Let’s transform the way the world engages with digital content together!